Some of you may not know or remember Wes Cooley, but he was rocking the number 34 before a certain Kevin Schwantz made it cool. Now Yoshimura are celebrating one of its original riders with some throwback apparel.

Begin press release:


One of the pioneers in Superbike racing is 2-time Superbike Champion Wes Cooley. When Pops Yoshimura was testing race parts back in 1973, Wes was a young local test rider that helped develop Yoshimura performance and eventually came to be the race icon he has become.

As we celebrate 40 years with our race partner Suzuki, Yoshimura embraces the “throw caution to the wind” spirit of what Wes has brought to the sport. Introducing the Wes Cooley limited hat and tee. Wearing the iconic wheelie and the large patch podium hat will give you the experience of hearing the roar of the GS1000 speeding by you! Not really, but it will get you excited when you put them on.

Available now for a limited time.

Wes Cooley Apparel Info

Wes Cooley limited 78 Tee $24.95 retail
Part numbers:
192079-S
192079-M
192079-L
192079-XL
192079-XXL
192079-XXXL

Wes Cooley limited Snapback Trucker hat $29.95 retail
Part number:
192080

For more information, visit the Yoshimura website.