Dainese Custom Works Tour

If you’ve ever wanted the perfect fit of a custom suit, the Dainese Custom Works Tour is a perfect opportunity to have a premium Dainese suit created for your body’s dimensions and your design specifications.

Begin Press Release:


Create Your Dream Suit: Custom Works Tour Brings 45 Years of Craftsmanship

and Tailored Design to North American Motorcycle Enthusiasts

COSTA MESA, Calif. – December 5 th , 2017 – Dainese , the world leader of protective wear for dynamic sports, today announced the North American tour of Custom Works, which provides fully – customized and made – to – measure motorcycle racing suits and jackets for race and street enthusiasts

The Custom Works tour will visit North American cities where Dainese has partners with select retail stores. Through Custom Works, a master tailor will take measurements and walk the customer through the selection process of materials, color choices and the potential wish list of add – ons, logos, special numbers and other options to ultimately create their dream suit.

Different levels of customization are available , starting from basics with standard color choices, up to a complete customization package of color options, measure ments and the inclusion of logos and other add ons. Once complete, the measurements and customization specs are sent to Dainese’s production facility, where each piece is hand – sewn by professionals, many of whom do custom sewing for Valentino Rossi suits.

“We at Dainese always stress the critical importance of fit for optimal protection and safety. And we’re bringing that on the road through the Custom Works Tour, a once – in – a – lifetime opportunity to get a completely made – to – measure, Dainese suit that’s ful ly customizable – literally every stitch is made for you” , said Roberto Sadowsky, Executive VP . “We are proud to bring this opportunity to riders across North America who are looking for the very best and trust Dainese’s heritage and craftsmanship to make it happen.”

 Since its inception in 1972, Dainese has remained at the forefront of technical innovations in motorcycling gear, making racing leather suits for champions including Valentino Rossi, Giacomo Agostini, Eddie Lawson, Kenny Roberts, Sr., among many others. The company’s forward thinking and uncompromising design approach has brought protection advances including knee sliders, back protection, aerodynamic hump and D-Air technology to the market for ultimate performance and safety.

Over 40 years of experience in the field culminated in this launch of the Custom Works program, which allows every client to get the perfect leathers of their dreams, made by the trained specialists of the leading manufacturer of protective motorcycle wear.

Further information available at: www.customworks.dainese.com

North American Tour Dates & Locations:

● 7 – 8 DEC – D – STORE ORANGE COUNTY – 1645 Superior Avenue COSTA MESA, CA 92627, United States

● 9 – 10 DEC – D – STORE SAN FRANCISCO – 131, South Van Ness Avenue SAN FRANCISCO, CA 94103, United States

● 12 DEC – MOTOCORSA – 2170 Northwest Wilson Street PORTLAND, OR, 97210, United States

● 14 DEC – PACIFIC MOTORSPORTS – 21000 Westminster Highway RICHMOND, BC, V6V 2S9, Canada

● 15 DEC – VANCOUVER BMW – DUCATI – 3061 Grandview Highway VANC OUVER, BC, V5M 2E4 Canada

● 17 – 18 DEC – MOTO STATION – 231 WEST 4500 SOUTH MURRAY, UT 84107, United States

● 19 DEC – DUCATI OMAHA – 15025 Industrial Rd, OMAHA, NE 68144, United States

● 20 – 21 DEC – D – STORE NEW YORK CITY – 140 6th Avenue NEW YORK, NY 10013, Unit ed States

● 16 – 17 JAN – D – STORE ORLANDO – 100, W Livingston St, Ace Cafè Build ORLANDO, FL 32801, United States

● 19 – 20 JAN – D – STORE CHICAGO – 1408 N. Meacham Road SCHAUMBURG, IL 60173, United States


● 24 – 25 JAN – RIDERS CHOICE – 2276 Dixie Road L4Y 1Z4, MISSISSAUGA – ONTARIO, Canada

● 26 JAN – DUCATI MONTREAL – 6816 Boulevard Saint – Laurent MONTRÉAL, QC, H2S 3C7 Canada

● 27 JAN – MOTORCYCLE MALL INC. – 655 Washingto n Ave BELLEVILLE, NJ 07109, United States

● 29 – 30 JAN – D – STORE NEW YORK CITY – 140 6th Avenue NEW YORK, NY 10013, United States

● 31 JAN – BATTLEYS CYCLE – 7830 Airpark Rd, Gaithersburg, MD 20879, United States