Honda and its Rebel edge toward hipsterism, together with Aviator Nation launching a new sweepstakes today, with two Southern California-influenced custom motorcycles officially up for grabs. Each Honda Rebel motorcycle is complete a with a hand-stitched brown leather seat, a gold shimmer fuel tank featuring Aviator Nation’s signature multicolored stripes, and a dream wardrobe that comes in the form of a $1,000 AN gift card for easy personalization.
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American Honda and Aviator Nation launched a new sweepstakes today, with two Southern California-influenced custom motorcycles officially up for grabs. Each Honda Rebel motorcycle is complete a with a hand-stitched brown leather seat, a gold shimmer fuel tank featuring Aviator Nation’s signature multicolored stripes, and a dream wardrobe that comes in the form of a $1,000 AN gift card for easy personalization.
Capturing Aviator Nation founder Paige Mycoskie’s innate love of outdoor adventure, music, and design, the Honda Rebel Aviator Nation collaboration motorcycle also features the embroidered Aviator Nation signature logo—a retro contrast to the glossy black fenders that flank the bike. The gas tank’s shimmer is a nod to vintage sparkle drum sets and guitars. Custom brown grips, round rear-view mirrors, a minimalist taillight, and caged headlamp cap off Paige’s design vision.
“Working with Honda Powersports on this project has been an incredible experience,” Mycoskie said. “Customizing a motorcycle has been a dream of mine for a long time and I’m excited to have that dream come to life! It’s been so much fun having the opportunity to translate my brand’s vibe and style into a completely different product category that is so near and dear to my heart.”
The bike made its first public appearance last March, during the Waterloo Day Parties at SXSW in Austin, Texas, both on stage with rising music stars like Chicano Batman, Tkay Maidza, and Diet Cig, and at the Aviator Nation pop-up shop onsite, alongside limited-edition Aviator Nation/Honda gear created specifically for the collaboration. The Honda Rebel Aviator Nation bikes are now on display at all Aviator Nation stores in California and also at the newly opened Aspen, Colorado, location.
In October, the bike and collaboration will be featured in Austin during the 2017 Austin City Limits Music Festival with headliners Jay-Z, Red Hot Chili Peppers, and Chance the Rapper. Fest-goers will again be able to purchase festival-branded Aviator Nation merchandise and see the motorcycle up close. Plus, to honor this special pairing, the festival is making unique Aviator Nation Honda Rebel “fest branded” gear available in a limited supply.
To give the next generation of riders a taste of the Honda Rebel’s wide range of customization possibilities, Honda Powersports worked hand-in-hand with Mycoskie on this collaborative campaign to create a unique cruiser that embodies the vintage vibe of her beloved, 1970s-inspired California lifestyle brand.
“We value Paige and Aviator Nation’s style,” said Lee Edmunds, American Honda Powersports Marketing Communications Manager. “Since the new Rebel is really a blank canvas for new riders, this partnership is such a terrific opportunity to demonstrate what personal expression is all about. Once you see the motorcycle, you realize why it makes such a lifestyle statement.”
More information about the Honda Rebel x Aviator Nation collaboration is available at: http://rebel.honda.com. Sweepstakes concludes Oct. 31. See rules for details at http://Rebel.Honda.com/rules.