We’re excited to see that iXS is going to grow its presence in the American market.

Begin Press Release:

Industry Expert Now National Sales & Marketing Manager For Swiss Motorcycle Apparel Firm
Deerfield, FL — With the continued growth of the brand — both in the U.S. and its European home markets — Swiss motorcycle gear specialist iXS is focusing on improving the service of its dealers around the world. The first step to building the brand in America is the addition of Jeffery Boaz as National Sales & Marketing Manager, effective immediately.

“Jeffery brings a wealth of knowledge and strong background in the US Market,” states iXS Managing Director, Edwin Belonje. “He will work very closely with the team to bring added success to our growth in the USA.”

“Working with a company that has a solid background and is focused on success for dealers and consumers alike is a refreshing change of pace,” says Boaz. “I have always admired the fit, finish and functionality of iXS technical apparel and I am really looking forward to expanding its presence in America.”

Most recently Brand Manager for FirstGear, Boaz has three decades of experience in the motorcycle industry. After starting at the dealership level with Dudley Perkins Harley-Davidson in the Bay Area, he worked his way up through the OEM ranks with Triumph Motorcycles America LTD. On the apparel side, Boaz has brought dozens of products to market, including riding gear and helmets with Fulmer, Venture Heat and Schuberth North America.

His diverse background meshes well with the iXS broad range of high quality riding apparel, including everything from roadracing leathers to Adventure Touring textiles and even motocross gear. “Switzerland is a country full of mountains and passes, where one can easily encounter the four seasons within the span of a single day,” explains Boaz. “This is why they know which features and functions motorcyclists need. Every piece is researched, designed, developed and tested to ensure it meets the highest Swiss quality standards, and is also characterized by a combination of smart functions.”

For more details, contact:

710 S. Military Trail
Deerfield, FL 33442
phone: 561-571-1900