Jeep and Harley-Davidson Renew European Partnership

Harley-Davidson® and the Jeep® brand have renewed and strengthened their European partnership for the fourth consecutive year. The Jeep brand will now be a key partner and official sponsor of major Harley-Davidson events and rallies throughout Europe, the Middle East and Africa.

Brands don’t come much more iconic than either Harley-Davidson or Jeep and both feature long, storied histories that have played their part on the world stage. And both today produce vehicles that encapsulate the very essence of freedom and the spirit of adventure.

Building on the success of the last three years Jeep will have a larger presence at three major Harley-Davidson European events, kicking off with Euro Festival in Saint-Tropez, France (11-14 May) followed by the European H.O.G Rally in Lugano, Switzerland (June 29-2 July) and culminating in European Bike WeekTM in Faaker See, Austria (5-10 September).

Jeep will also attend other Harley-Davidson events in the year including Africa Bike WeekTM in South Africa (27-30 April), Thunder in the Glens in Scotland (25-28 August) and the Benelux HOG Rally in the Netherlands (2-4 June). In addition, the Jeep brand will showcase vehicles at local events in Ukraine, Hungary, Germany, Italy, Estonia and the Czech Republic.

Event visitors will be given the opportunity to experience up close – and test drive – the entire Jeep lineup, purchase official Jeep Merchandise and enjoy Jeep hospitality at the Jeep Lounge. H.O.G members can also take advantage of a limited offer with preferential rates to purchase new Jeep vehicles.

The newly strengthened relationship builds on the success experienced over the past three years and on the core values the two brands share: freedom, adventure, and a passion for the open road, with all of the experiences it brings. Owners of the two brands share something very special – a sense of belonging that often translates into highly customized vehicles that reflect their owners’ creativity and individuality.

For more information on the Jeep range visit www.jeep.com.

About Harley-Davidson Motor Company

Since 1903, Harley-Davidson Motor Company has fulfilled dreams of personal freedom with cruiser, touring and custom motorcycles, riding experiences and events, and a complete line of Harley-Davidson® motorcycle parts, accessories, general merchandise, riding gear and apparel. For more information, visit www.h-d.com.

About Jeep

Built on more than 75 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence. The Jeep vehicle lineup in EMEA (Europe Middle East and Africa) consists of the Cherokee, Grand Cherokee, Renegade, Wrangler, Wrangler Unlimited and – starting next summer – Compass. To meet consumer demand in the region, all Jeep models sold are available in both left and right-hand drive configurations and with gasoline and diesel powertrain options.

Turin, May 8th, 2017