Electric motorcycles and thousands of runners who want to breathe fresh air during a marathon are a natural fit, making the announcement from Zero Motorcycles about their partnership with the Big Sur International Marathon great news.
Begin Press Release:
ZERO MOTORCYCLES ANNOUNCES PARTNERSHIP WITH THE BIG SUR INTERNATIONAL MARATHON
Partnership brings electric motorcycles to one of California’s Greenest sporting events
SANTA CRUZ, Calif., (April 28th, 2017) – Zero Motorcycles, the global leader in the electric motorcycle industry, announced today that they will provide two motorcycles for use at the upcoming Big Sur International Marathon. The fully electric motorcycles will be used by the lead event marshal as well as by a course photography team of driver and rider. In the past, the event marshal used a bicycle due to its low environmental impact and crowd friendliness, but the range and speed was limited. Now, with the Zero, the lead marshal will be better able to oversee his team of 45 riders and more quickly respond to situations on the course. By replacing the bicycle with a Zero, it not only greatly increases the geographic footprint he can travel during the race, it also does so while aligning with the event’s mission of sustainability. The photography team will also be able to travel greater distances to capture more shots along the spectacular 26.2-mile marathon route.
“Big Sur events are very Green, and we pride ourselves on having a 99% recycle/conversion rate for all waste produced over the course of the race,” said Julie Armstrong, Marketing and Communications Director for the Big Sur International Marathon. “Highlighting the gorgeous scenery and keeping the environment as pristine as possible is key to us, and using Zero’s electric motorcycles for increased logistic support allows us to improve the race experience while staying true to our values.”
The Big Sur International Marathon is heading into its 32nd year, and is considered a “bucket list” race for runners around the world. It offers six different distance options, and sells out all 8,000 spots almost immediately after registration opens. Runners from 49 states and 35 countries will participate in this year’s event.
“As a California based brand, Zero is particularly excited to partner with the Big Sur International Marathon for this iconic race down the California coast,” said Todd Andersen, VP of Sales and Marketing for Zero Motorcycles. “This event marks one of several such cooperative efforts with sporting events around California. It represents the growing interest we’re seeing from global sporting event organizations looking to leverage the benefits of electric motorcycles for their participants, racers, and the planet.”
For those living in the general area, California currently offers a $900 rebate for the purchase of an electric motorcycle, with Monterey, San Benito, and Santa Cruz counties offering an additional $900 rebate. In total, one could purchase a new 2017 Zero and get up to $1800 back from state and local governments.
For detailed information on Zero’s 2017 line and information on how to test ride a Zero in your area, please visit www.zeromotorcycles.com
The Big Sur International Marathon is to be held on April 30th, 2017.
About Zero Motorcycles
Zero Motorcycles is committed to transforming the motorcycling experience by bringing to market highly innovative electric motorcycles that offer exceptional value and performance. Zero is powered by innovation, driven by passion, guided by integrity and measured by results. Through extensive research, insight and experience, Zero combines the art and science of motorcycle development to create and manufacture products that excite consumers and inspire brand loyalty. Every model is designed and built in California. Zero is determined to be the preeminent global electric motorcycle company.
About the Big Sur International Marathon
The Big Sur International Marathon (BSIM) is a 501(c)(3) non-profit organization dedicated to providing beautiful events that benefit the community. Currently their ‘family of events’ includes the Big Sur International Marathon (April), the Half Marathon on Monterey Bay (November), Run in the Name of Love 5K/2K (June) and the Salinas Valley Half Marathon (August). In addition, BSIM administers the award-winning JUST RUN® youth fitness program. www.bsim.org