MotoAmerica has announced that LIQUI MOLY, the German motor oil and additives specialists, has signed on as a supporting partner of the 2016 MotoAmerica AMA/FIM North American Road Racing Championship.

“This is a fantastic national completion of our international involvement at MotoGP,” said Carlos Travé, General Manager 2-Wheel at LIQUI MOLY. “This deal is the kick-off for our great motorcycle campaign in the U.S.”

LIQUI MOLY will use the multiple opportunities of MotoAmerica to increase brand awareness.

“MotoAmerica is a thrilling racing series and attracts a huge audience,” said Travé. “This will not only support our business with motorcycle products, but emanate to all our products.”

“For us, LIQUI MOLY is a perfect partner,” said MotoAmerica partner Chuck Aksland. “Quality, performance and reliability are important values for both our series and for LIQUI MOLY. We look forward to this long-term partnership and we’re proud that they have chosen MotoAmerica as their introduction to the U.S. market.”

LIQUI MOLY’s core business is automotive, but the company also offers a complete range of chemical products for motorcycles: motor oils, additives, gear box oils, fork oils, service products and cleaning products.

“Our partnership with MotoAmerica helps us spread the word that people can get our high quality, made-in-Germany products for their motorcycles too,” said Travé.

MotoAmerica is not the only involvement LIQUI MOLY has in motorcycle racing. On the international level, the company is already involved in the MotoGP World Championship as the exclusive lubricant supplier to Moto2 and Moto3. LIQUI MOLY is also the series sponsor of the Canadian Superbike Championship.