Press Release: The new company, EBR Motorcycles, LLC, announced the 2016 MSRP for the 1190SX at $12,995 and 1190RX at $13,995. The first motorcycle to roll o the production line was a limited edition 1190RX with a patriotic American flag paint job to highlight the fact that EBR Motorcycles are designed and hand built in East Troy, Wisconsin, making them America’s only sportbike, capable of going head-to- head with the European and Asian Superbikes.

“The launch of EBR Motorcycles in 2016 is very exciting for American motorcyclists and the Buell Nation around the globe,” said Bill Melvin. “The team at EBR is top-notch and they have worked enthusiastically towards this day. It’s a great day for America. America can succeed in manufacturing a high-performance sportbike that competes with the fastest motorcycles in the world. The excitement over EBR from riders is stunning, and dealers are quickly expressing their interest in being an EBR dealer; EBR is ready to twist the throttle and enjoy the ride!”

EBR Motorcycles is in the process of making plans to auction and donate the proceeds of the first American patriotic bike off the production line to a national charity that assists American military personnel and veterans.

Founder and CTO, Erik Buell said, “We are glad to see the talk all over the Internet and Facebook about the launch and those coming to the Launch Party event. It is always fun to meet riders in person, that’s what brings joy to the job!”

For 2016, EBR Motorcycles is focused on their restructuring, as well as updates on their 2017 models and development of 2018 motorcycles and future innovations. EBR Motorcycles will continue to work closely with its race sponsors and privateer race teams that achieve success while racing EBRs worldwide.

The EBR Motorcycles team would also like to emphasize that EBR is available for contract engineering of motorcycle or other high-tech products, including electrics. With the many designs already done for Asia, Erik Buell and the team have shown they can design products for other manufacturing companies that are award winning world-class motorcycles. “Working with Erik and EBR to develop an innovative superbike like the 1190 is just an amazing experience,” said Dan Hurda, Director of Engineering. “And on top of that, we are working on so many other exciting designs for the future. It’s the kind of job every kid who goes to engineering school dreams of.”

Riders interested in purchasing a 2016 EBR motorcycle should email their address and phone number to [email protected] to receive the location of the nearest ‘Top Dealer’ carrying 2016 models. The list of dealers is quickly growing, and while website updates are still underway, email is the best way to get the most up-to-date information on local dealers.

Dealers interested in selling EBR Motorcycles should contact [email protected] to receive the information packet on becoming a 2016 dealer.

Anyone interested in more information about the EBR Motorcycles partnership, investment opportunity, or purchasing assets that are excess to current production should visit