From a BikeMaster press release.

BikeMaster is pleased to announce the addition of colored chains to their BMXR Series Sealed Chain product line. The chains will now be available in red, blue, green, yellow, orange and pink, making it easy for customers to customize their bikes to fit their style.

Made in Japan, each chain is an O.E.M. replacement Q4 Sealed Chain that offers 1.5 to 2x longer wear-resistance than standard O-ring chains. They have been designed with computer analysis to provide refined components and higher tensile strength. Each chain has also undergone a specially controlled heat treatment. This results in a chain that is tougher and more durable. The Q4 seal ring with reinforced pin and roller ensure higher impact resistance and fatigue strength as well as less friction.

The new color chains by BikeMaster are available in 520, 525 and 530 chain types.

All BikeMaster chains can be ordered through your local Tucker Rocky/Biker’s Choice dealer.