Victory is in a transition phase, trying to rebrand itself as a performance-oriented company. To that end, custom bike builder Urs Erbacher built the Victory Ignition concept bike that was displayed to the world at the EICMA show in Milan, Italy. The intent was to convey an idea of where Victory is headed next with its latest production model, the Octane. The 15-second video below features Erbacher and his quick thoughts about the Victory Octane.