Ducati North America had a record sales year in 2015, selling 12,132 total motorcycles in the United States, Canada, and Mexico. This represents a 14.1% increase over the year prior.
All three countries reached historical sales levels, with the United States at 9,674 units sold (up +10%) and northern neighbor Canada at 1,458 bikes (up +12%). Mexico, thanks to the addition of new exclusive Ducati dealers, experienced significant increases, with 1,003 motorcycles sold – a growth rate of more than 85%.
In 2015, the top models sold by the Bologna-based manufacturer in North America have been the new Scrambler line of urban naked bikes, the 148 horsepower 899 Panigale sport bike and the Monster 821.
“Our success in North America is the result of the hard work of the entire Ducati organization and our network of dedicated dealers,” Dominique Cheraki, outgoing CEO of Ducati North America said in a press release. “I am proud of what we have collectively achieved during the past five years of my tenure and I’m enthusiastic of what the future holds for the brand.”
According to the Ducati press release, future growth is strongly anticipated in 2016 since more than 45% of Ducati’s model line-up will be all-new offerings. Two new motorcycles in particular, the XDiavel and the Multistrada 1200 Enduro, offer the potential to tap rider segments that were left untouched by any Ducati product in the past.
Riders will have the opportunity to try the XDiavel for themselves during Ducati’s “XDiavel Experience Tour,” which will visit more than 15 cruiser hot spots, starting with Phoenix on February 20, through Daytona Bike Week and beyond. Ducati dealers will have XDiavel models available for sale in their showrooms early this Spring.
The Multistrada 1200 Enduro will arrive at Ducati dealers in April and boasts a 19-inch front wheel and 7.9-gallon gas tank for long distance riding. The motorcycle is also available with various off-road accessories as well as knobby tires and other features designed for the avid dual-sport rider.