Motorcyclists are always complaining that other motorists on the road never see them. Well, with the new Wheelies wheel display, you’ll surely be the center of attention.

In short, Wheelies transforms any wheel into a full-color display or billboard to showcase anything from personal artwork to advertisements, and the company is marketing the device especially towards creative types or business owners

Yes, this is a real product. Sort of. The Wheelies team is looking for capital to get off the ground, and like many other projects looking for money, Wheelies has turned to Kickstarter for help raising the $250,000 goal it has set for itself.

It seems a bit ridiculous to us, but hey, check out the video below to see what Wheelies is all about, and if you happen to have a few bucks to donate to the cause, you can visit the Kickstarter page here.