360fly Inc., makers of the world’s only single-lens camera capturing stitchless 360-degree video with interactive and virtual reality viewing capabilities, today announced it has signed two-time MotoGP champion, Jorge Lorenzo as one of its Global Brand Ambassadors.

Lorenzo will provide his fans with an immersive view of his day-to-day life, both on the track and off. Unfortunately, Lorenzo won’t be using the camera during races. Instead, he’ll feature 360fly logos on both sides of his helmet.

“360fly is really impressive to me: the image quality, the originality of the camera, because it allows you capture what’s happening in every direction, without limits and un-cropped. It doesn’t miss anything,” said Lorenzo. “I’m excited to share experiences with my fans through 360fly immersive videos and panoramic pictures. I’m proud to be an ambassador of a brand as innovative as 360fly.”

From 360fly: 360fly is a single-lens camera capturing 360-dgerees of HD-quality video. Unlike other action cameras, 360fly pairs with an iOS and Android mobile app that eliminates any time-consuming uploading and editing. Instead users can literally, shoot, edit and share right from their mobile device. With 360fly viewers can not only experience virtual reality, but create their own virtual reality content.

360fly retails for $399 and sold exclusively through Best Buy. To locate a Best Buy store near you, visit  , visit 360fly.com/store-locator. 360fly is on Twitter and Instagram @360fly, and on Facebook at facebook.com/360fly.