Zero Motorcycles Lowers Price For 2015 North American Lineup
Zero Motorcycles today announced it would be lowering the prices of its entire 2015 lineup by $1,350. The price drop is a result of battery costs falling and energy densities increasing at a faster rate than anticipated.
“As leaders in this space we believe it is important to pass on the benefits of improved battery technology and our increased scale to consumers as soon as possible to allow more motorcyclists to experience the thrill of electric,” said Richard Walker, Zero Motorcycles CEO. “We’re not here to do things as they’ve been traditionally done in the motorcycle industry. Making this change mid-season to deliver great value to consumers at industry-leading price points, rather than waiting for 2016, is just the right thing to do.”
Since most distribution partners across the world buy Zero motorcycles based on the US MSRP, Zero says it will be able to pass on the benefit of these newly announced prices to consumers in their local markets. In Europe, these cost reductions will allow Zero to absorb the currency impact of the weakened Euro without raising prices from their current levels.
The new US MSRP for 2015 Model Zero Motorcycles are as follows:
2015 Zero FX
ZF2.8: $8,495
ZF5.7: $10,990
2015 Zero DS
ZF9.4: $11,995
ZF12.5: $13,995
2015 Zero S
ZF9.4: $11,995
ZF12.5: $13,995
2015 Zero SR
ZF12:5: $15,995
*Prices do not include sales tax, destination, freight, set-up, licensing or registration charges. Other charges may apply.
For more information, visit www.zeromotorcycles.com.
Troy's been riding motorcycles and writing about them since 2006, getting his start at Rider Magazine. From there, he moved to Sport Rider Magazine before finally landing at Motorcycle.com in 2011. A lifelong gearhead who didn't fully immerse himself in motorcycles until his teenage years, Troy's interests have always been in technology, performance, and going fast. Naturally, racing was the perfect avenue to combine all three. Troy has been racing nearly as long as he's been riding and has competed at the AMA national level. He's also won multiple club races throughout the country, culminating in a Utah Sport Bike Association championship in 2011. He has been invited as a guest instructor for the Yamaha Champions Riding School, and when he's not out riding, he's either wrenching on bikes or watching MotoGP.
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