Yamaha Announce Riding Gear Collaboration With Rev'It
Yamaha Parts and Accessories has today announced an exclusive collaboration with apparel manufacturer, Rev’It, to produce a line of riding gear.
Comprised of features such as Hydratex G-Liner for waterproofing, double front zipper, reflective Yamaha logo, and Knox Flexiform CE protection, the jackets prepare you for nearly any riding conditions.
The two companies launched the much anticipated collection at MotoGP’s first U.S. stop in Austin, Texas on April 9 -12 and will join forces to launch a co-operative, robust Go-To-Market plan supported by additional marketing opportunities, including promotion through both companies’ websites, digital advertising, catalogs, and event support kicking off a sweepstakes where one lucky winner will receive a free Jupiter jacket by going to www.shopyamaha.com/getingear and registering.
The riding gear line will be available from Yamaha’s large network of authorized dealers as well as on www.shopyamaha.com.
“Yamaha, much like Rev’It, comes from a lineage of riding, so it made perfect sense to collaborate on this innovative collection,” said Frank Pittman, Vice President, Customer Support Group, Yamaha Motor Corporation, U.S.A. “The new Yamaha by Rev’It riding gear feature Rev’It’s exemplary craftsmanship while balancing innovation, functionality, and style.”
For more information on the Yamaha by Rev’It line please visit www.shopyamaha.com.
Troy's been riding motorcycles and writing about them since 2006, getting his start at Rider Magazine. From there, he moved to Sport Rider Magazine before finally landing at Motorcycle.com in 2011. A lifelong gearhead who didn't fully immerse himself in motorcycles until his teenage years, Troy's interests have always been in technology, performance, and going fast. Naturally, racing was the perfect avenue to combine all three. Troy has been racing nearly as long as he's been riding and has competed at the AMA national level. He's also won multiple club races throughout the country, culminating in a Utah Sport Bike Association championship in 2011. He has been invited as a guest instructor for the Yamaha Champions Riding School, and when he's not out riding, he's either wrenching on bikes or watching MotoGP.
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