Zero Motorcycles announced today it has added Dennis Gore and John Zukoff to its executive team. Gore joins Zero as the Vice President of Product Development, while Zukoff joins as the Vice President of Quality. Both positions are newly created roles. Creating a new VP position in product development is a significant investment from a company which has thus far developed products without this position. The hire indicates Zero has big plans for new product and the capital to pull it off.

Gore brings a hands-on approach to managing Zero’s engineering functions and future product projects. He has a strong background in the automotive industry, having held strategic positions with Chery Automobile, Honda, Nissan and Mitsubishi. Gore places particular emphasis upon understanding customer expectations and market requirements, which informs the entire product development cycle, says a statement provided by Zero.

Zukoff is responsible for developing and enforcing processes to ensure consistent quality from the earliest stages of product development through final motorcycle production with the clear goal of exceeding the expectations of Zero dealers and riders worldwide. Zukoff brings decades of automotive industry experience leading quality programs with General Motors, Fiat Chrysler Automobiles and Tesla Motors.

“These two new positions represent a strategic investment in our continued growth,” said Richard Walker, Zero Motorcycles CEO. “Dennis and John each bring such a wealth of relevant experience. We have amazing talent throughout the organization, and this enhanced leadership sets us up for the next phase of our success.”

“We are fortunate to attract people of this caliber,” said Abe Askenazi, Chief Technology Officer at Zero. “Adding the talents of Dennis and John to our in-house expertise is already paying dividends and will lead to more advanced and better products down the road.”