One of the leading causes of motorcyclist fatalities occurs when a motorcycle crashes with another vehicle at an intersection. This is a preventable occurrence, and for the last year Allstate Insurance has been doing its part to help eliminate these crashes through its advocacy campaign, the Once is Never Enough (O.N.E.) program.
Before 2009, 46% of all multi-vehicle crash fatalities happened at intersections. In addition, three motorcyclists are killed everyday in multi-vehicle crashes at intersections in the U.S. See the accompanying infographic to grasp the results that have come from the “Watch for Motorcycles” signs, which were deployed at dangerous intersections. By 2012, the FHWA notified Allstate that the warning signs were allowed in accordance with the Manual on Uniform Traffic Control Devices.
Established in 2009, Allstate’s Once is Never Enough (O.N.E.) program is an awareness campaign created to help reduce the number of motorcycle crashes involving other vehicles at intersections while attempting to standardize motorcycle warning signs across the United States. Allstate’s primary message of the campaign is simple: look twice for motorcycles, because once is never enough.
The program is informed by research and studies suggesting that motorcycle crashes involving other vehicles at intersections are among the most preventable, including:
Throughout the program, Allstate and its engineering partners work closely with local traffic authorities to review available crash data and to identify intersections with a high number of multi-vehicle crashes involving motorcycles. Allstate then donates warning signs to be installed at the site with the intent of elevating awareness of motorcycle incidents that would not be readily apparent to a driver.
The warning signs used in the campaign are yellow diamond warning signs that read “Watch For Motorcycles.” Allstate worked in conjunction with the Federal Highway Administration to design the current sign to ensure compliance with section 2A.06 paragraph 13 of the M.U.T.C.D.