Dainese is known the world over as one of the leading manufacturers of protective riding gear for motorcyclists, but where did it get its start? With a storied history to its name, Dainese has decided to share its story with the world in a series of webisodes called “Dainese Leather Stories.”
In this, the first in the series, we hear from the company’s namesake, Lino Dainese, on how a trip to London aboard a Vespa influenced the rest of his life and convinced him to pursue a passion of designing and building garments to protect motorcyclists. With the help of local craftsmen, Lino had the opportunity to uncover and develop what he called “the intelligence of the hands” that is the underlying ethos for the company today. Stay tuned for future videos from the series.