Nathon Verdugo New Ducati North America Public Relations Manager
Ducati North America today announced Nathon Verdugo as its Public Relations manager, effective immediately. Verdugo will oversee all PR activities for Ducati North America and will be based at the company’s headquarters in Cupertino, Calif., where he will report to the Marketing Director.
Verdugo comes to Ducati as a lifelong motorcyclist with nearly a decade of experience in the motorcycle industry. Following positions managing PR efforts for the ESPN X Games as well as stints at Dainese and Alpinestars, he most recently served as the Global Brand Manager at Troy Lee Designs in Corona, Calif.
“I have a passion for any and all things on two wheels, and having the chance to align myself with a world-renowned brand while working alongside like-minded industry colleagues whom I respect is a dream come true,” said Verdugo. “I’m looking forward to helping Ducati inspire the same passion in others that it has in me.”
“Ducati is a unique company comprised of fervent professionals with a passion that can only be matched by lifelong Ducatisti,” said Ducati Marketing Director Arrick Maurice. “As a motorcyclist and consummate professional within the industry, we’re confident Nathon will thrive amongst this team and excel in his role as Public Relations Manager for Ducati North America.”
Ducati North America looks forward to what the future holds and its ongoing success with the addition of the newest member to the team.
Troy's been riding motorcycles and writing about them since 2006, getting his start at Rider Magazine. From there, he moved to Sport Rider Magazine before finally landing at Motorcycle.com in 2011. A lifelong gearhead who didn't fully immerse himself in motorcycles until his teenage years, Troy's interests have always been in technology, performance, and going fast. Naturally, racing was the perfect avenue to combine all three. Troy has been racing nearly as long as he's been riding and has competed at the AMA national level. He's also won multiple club races throughout the country, culminating in a Utah Sport Bike Association championship in 2011. He has been invited as a guest instructor for the Yamaha Champions Riding School, and when he's not out riding, he's either wrenching on bikes or watching MotoGP.
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