Michelin Launches Motorcycle Tire Review Site
Michelin’s Two-Wheel business has launched a new online tool designed to capture consumer feedback about the performance of Michelin motorcycle tires. The site, located at mototirereviews.michelin.com, represents a continued effort to seek consumer feedback in an effort to provide products to meet the needs of today’s motorcycle riders.
The site highlights consumer feedback of products with a five star rating system as well as allowing users to provide their riding profile along with their motorcycle’s year, make and model, share their personal experience with Michelin motorcycle tires, and upload two favorite photos.
Scot Clark, Michelin’s Two-Wheel marketing manager explains, “The site grew out of a need to streamline the gathering of consumer testimonials, but it was clear that we needed a dedicated site to share this data. In the end, we gained a site that satisfies both needs.” Clark goes on to explain that consumers typically rely on objective feedback and recommendations from other consumers prior to purchase—whether solicited from friends and family or popular publications.
This website fills that gap offering consumers a valid and objective resource to read about real-world experiences with Michelin motorcycle tires directly on the Michelin website and without relying on forums or review sites that require membership or fees. The website can gather feedback on most motorcycle tire Michelin offers in the United States. Visitors can filter the reviews by tire model or star rating.
Additional information about Michelin’s motorcycle tires and a tire selector tool are available at Michelinmotorcycle.com.
Troy's been riding motorcycles and writing about them since 2006, getting his start at Rider Magazine. From there, he moved to Sport Rider Magazine before finally landing at Motorcycle.com in 2011. A lifelong gearhead who didn't fully immerse himself in motorcycles until his teenage years, Troy's interests have always been in technology, performance, and going fast. Naturally, racing was the perfect avenue to combine all three. Troy has been racing nearly as long as he's been riding and has competed at the AMA national level. He's also won multiple club races throughout the country, culminating in a Utah Sport Bike Association championship in 2011. He has been invited as a guest instructor for the Yamaha Champions Riding School, and when he's not out riding, he's either wrenching on bikes or watching MotoGP.
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