After 35 years as a member of the Board and 12 years is its Chairman, S&S Cycle Chairman of the Board and CEOGeorge B. Smith will step down on July 15, 2014 to become the Chairman Emeritus. Although Smith will continue to work with the famed aftermarket engine company, John McGinnis, an S&S Board Director since 2007 and Vice-Chairman the past three years, will take over Chairman of the Board duties on the above date.

George J. Smith and his wife Marjorie A. Smith created S&S Cycle in 1958. In 1979, the family business received its second generation members in the form of the eldest son, Georg B., who has remained with the company ever since. After his father’s death in 1980, Smith became President of S&S Cycle and oversaw its growth into the dominant force in v-twin motorcycle performance market that it is today. In 2013, Smith received V-Twin Magazine’s “Lifetime Achievement Award” in 2013 for his contribution to the marketplace.

“The past 35 years has been quite a ride,” stated Smith. “I am very proud of what the S&S Team has accomplished. I was extremely fortunate and blessed to be in the right place at the right time with a great group of family members and employees dedicated to continue the legacy Dad and Mom started. But the time has come for me to step back a bit and enjoy some time off and let the organization we built led by our Board of Directors take over.”

Said McGinnis, “I look forward to coordinating the Board’s efforts in further developing our management team as we continue to grow S&S in today’s demanding and changing market place. These are opportunistic times at S&S Cycle, and I find it challenging and exciting to work with S&S President Steve Iggens and the S&S Team to develop and implement new strategic initiatives that will best serve our customers into the future.”

S&S Cycle is located in Viola and La Crosse, WI, and remains a family owned business.