The City of Sturgis has teamed up with Ben and Eric Bostrom to bring a new element to the 2014 edition of the famed Sturgis motorcycle rally. This will be the inaugural year of a multi-year partnership hosting a ride and a night at the Sturgis Dragway during the rally. “Moving forward we want to ensure young motorcyclists, the sport bike community, and two wheel enthusiasts from all walks of life feel welcome at the Sturgis Motorcycle Rally for many years to come.” said Brenda Vasknetz, Sturgis Motorcycle Rally Director.

Eric Bostrom has earned 4 national titles in both dirt track racing and road racing totaling 46 AMA victories. Ben Bostrom is an X-Games gold medalist and former AMA Superbike, Supersport, and Supermoto national champion.

“The Boz Bros Night at Sturgis Dragway” will take place on Tuesday, August 5, and Ben and Eric will host “The Boz Bros Sturgis Ride” on Wednesday, August 6. More information can be found at

“It’s been a couple of decades since we’ve been to Sturgis. When we were kids we came with our Dad, Dave Bostrom, to compete in the Sturgis Short track and 1⁄2 mile” said Ben Bostrom “We are excited to come back and be apart of this historic event!”

The Boz Bros won’t be coming to Sturgis alone. They will be taking over a parking lot at the corner at Exit 32 off I-90 and hosting some of their friends throughout the rally. They will be filling “The Corner at Exit 32” with motorcycle madness starting on Monday, August 4, so be sure to stop by on the way to Main Street in downtown Sturgis. UNKNOWN Industries Riders, Buddy Suttle and Nick Leonetti from the famed “Harley Wheelies” YouTube series will be performing daily Freestyle Harley Riding Demos throughout the week. There will be music, food, vendors, merchandise, and all things moto with more to be announced. Expect to be see Brammo Electric Motorcycles on display as well as hip, young bike builders that will be showcasing their latest masterpieces.

On Tuesday, August 5, starting at 7:30 p.m. and going into the night, Eric and Ben invite everyone down to the Sturgis Dragway to compete. “The Boz Bros Night at the Sturgis Dragway with Rickey Gadson” will be a one-of-a-kind race event. This event is open to all. Seriously, if you want to race it, Eric and Ben will line you up: sport bikes, pit bikes, golf carts, café racers, and of course, Harley’s! You bring it and you get to race it down the 1/8 mile at the Sturgis Dragway!

Boz Bros’ friend and 10-time Pro Champion Drag Racer Rickey Gadson will be on hand as the Bos Bros event ambassador. “I’m excited to support my friends and introduce my drag race school, ‘Launch Like A Pro,’to a wider demographic of riders,” expressed Rickey Gadson who will be hosting a riding seminar at the event. “I think it will be a fun event and hope to introduce a lot of people to the sport of drag racing.” Tickets to witness the races or to register to race can be purchased at the gate for only $25. Visit or call Sandra Alberti at 208-850-5795.

“The Boz Bros Sturgis Ride” will take place Wednesday, August 6. The ride starts at the City of Riders Motorcycle Expo, and will be a scenic 60-mile ride through the Black Hills with a memorable stop at the Deadwood Franklin Hotel where all registered riders will be provided with snacks, beverages, and a group photo. As riders continue on the ride, they will be hosted to a BBQ at the ride’s last stop, the World Famous Knuckle Saloon. Participants will also receive a one-of-a-kind gift bag with a limited edition ride shirt. Space for the ride is extremely limited – sign up early and pay for the ride at

Ben and Eric Bostrom will also be hosting The Boz Bros Stars Race at the 2nd Annual Sturgis Downtown Supermoto race September 12-14, 2014. This race event is free to the public and is a crowdpleaser with high speed racing through downtown Sturgis Main Street.