Today the revamped, new and official Dainese website goes live. The site is not changing its URL but its appearance has been completely redesigned from the basic architecture to each individual section.

The new was created to be more dynamic and visitor-focused. It features uncomplicated navigation to optimize searching for information about the company and its products, within the collections of various sporting disciplines Dainese is involved with. Great time and effort have been devoted to presenting technology and products with highly detailed product data sheets and video tutorials, as well as easy and intuitive picture diagrams, which work to guide a visitor to the right choices for his or her lifestyle and preferred sport. This means that looking for exactly the right item is faster and more thorough, and it also involves Dainese fans by offering a genuine shopping experience.

The world of Dainese is there to explore, from its colorful history of technological innovations applied to protection, to the first technical products for motorbike riders, skiers, bicycle riders and now equestrianism.

This history section features men and women, technological challenges and wins in different sports with exceptional people like Giacomo Agostini, Max Biaggi, Valentino Rossi, Carl Fogarty, Maria Hoefl-Riesch, Aksel Lund Svindal, Kristian Ghedina, Nicolas Vouilloz, Philippe Perakis, Loic Bruni and many, many others.

On June 18 at 7:00 a.m. EST, will also feature a section dedicated to solidarity. Every week, an original Dainese product worn by one of the motorcycle world championship series riders will be put up for auction. The proceeds of the event will be donated to the Simoncelli Foundation in support of the Santa Marta day center for the disabled in Coriano, Marco Simoncelli’s hometown. In remembrance of Simoncelli, Dainese has launched the #thisforSIC58 hashtag to promote all the projects of solidarity and cooperation that the foundation is supporting.

Rossi is involved and pays his respects to his friend Marco, by providing the first auction lot, a D- air Racing leather suit he wore in the Italian Grand Prix at Mugello. This suit has had #thisforSIC58 added to it. Dainese’s greatest wish is that this hashtag becomes the official tag used for sharing memories, images, videos and emotions connected with Sic through the Dainese and AGV social media networks (Facebook, Twitter, Instagram, Pinterest and YouTube). To share other Dainese-related items on social media, feel free to join #dainesecrew.