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During this weekend’s Mugello MotoGP round, Valentino Rossi wore a helmet dedicated to “Di Vale” pasta (inspired by an actual Italian brand of a similar name). The graphics feature pieces of rigatoni and highlight the fact that despite being in his 20th year racing, Rossi is still competitive and is “never overcooked!”

Also on the helmet are a graphic with shafts of wheat and the Casanova and Savelli corners—Mugello’s right-left combination where Rossi often overtakes his competitors.

On the rear are Valentino’s inevitable bulldogs Caesar and Cecilia, this time eating from a bowl of pasta.

The cooking time for “Di Vale” pasta is strictly 46 minutes!

Helmet, rider and pasta are “Made in Tavullia” and are certified Italian products.