Former Vance And Hines Members Launch New Aftermarket Products Company

Troy Siahaan
by Troy Siahaan

John Peck and Leigh Crawford, industry veterans with over 30 combined years of experience working behind the scenes at some of the most successful motorcycle aftermarket product companies in the world, have partnered to launch Firebrand Design, LLC. Firebrand manufactures and designs aftermarket products for motorcycles. Focusing at launch on exhausts for Harley-Davidsons, they plan on expanding to other products and manufacturers.

John Peck, former Vice-President of Manufacturing at Vance and Hines has 15 years of experience in the motorcycle industry, and holds a Masters of Business Administration from the University of Southern California’s Marshall School of Business. John is the President of the company and manages day-to day business operations. “We saw an opportunity for a company that could combine the experience and production capabilities of the large corporations, with the passion and creativity of the custom shops” said John.

Joining John will be Leigh Crawford, former Manager of Research and Development at Vance and Hines, and designer of some of the most well-known products in the marketplace. As Vice-President of Development, Leigh will be responsible for driving product creativity and ingenuity. “We don’t want to be just another exhaust company,” said Leigh, “as an enthusiast I am creating products that not only push the limits of style and design, but provide riders a tremendous value.”

Firebrand’s first products, the Loose Cannon Slip-Ons for Touring Models, are currently available. Products for Sportster, Softail and Dyna are currently in production, and will be available this summer.

For more information visit www.firebrandmotorcycle.com.

Troy Siahaan
Troy Siahaan

Troy's been riding motorcycles and writing about them since 2006, getting his start at Rider Magazine. From there, he moved to Sport Rider Magazine before finally landing at Motorcycle.com in 2011. A lifelong gearhead who didn't fully immerse himself in motorcycles until his teenage years, Troy's interests have always been in technology, performance, and going fast. Naturally, racing was the perfect avenue to combine all three. Troy has been racing nearly as long as he's been riding and has competed at the AMA national level. He's also won multiple club races throughout the country, culminating in a Utah Sport Bike Association championship in 2011. He has been invited as a guest instructor for the Yamaha Champions Riding School, and when he's not out riding, he's either wrenching on bikes or watching MotoGP.

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