The Motorsport Aftermarket Group (MAG) announced today that’s its merger with Tucker Rocky and Biker’s Choice has reached completion. We reported on the announced merger in March of this year.

According to the press release, J.A. Lacy, President and CEO of LDI, Ltd., the majority shareholder of the combined company, is the Chief Executive Officer. Brian Etter continues in his role as President of MAG’s branded product, media and online retail operations. Dan Courtney continues as President of Tucker Rocky/Biker’s Choice.

Leonard Green & Partners, L.P. and other legacy MAG shareholders retain a significant minority interest in the combined company.

About MAG
Founded in 2000, MAG is an independent manufacturer of branded aftermarket products for the powersports industry. Major brands in the MAG portfolio include Vance & Hines, Küryakyn, Performance Machine, Progressive Suspension, Mustang, Renthal, Dragonfire and Roland Sands Design. MAG is also a leading online retailer in the powersports industry through its Motorcycle Superstore and J&P Cycles websites. For more information, visit

About Tucker Rocky/Biker’s Choice
Tucker Rocky/Biker’s Choice is a distributor of motorcycle and ATV aftermarket parts, apparel and accessories to powersports dealers. With seven distributions centers throughout the United States, Tucker Rocky/Biker’s Choice sells over 100,000 products with next-day delivery. Tucker Rocky/Biker’s Choice also designs, develops and markets a portfolio of proprietary apparel and equipment brands including Answer, MSR, ProTaper, Speed and Strength, BikeMaster, Firstgear, River Road, QuadBoss and Twin Power. For more information, visit