Dunlop Launches New Marketing Campaign, Chance To Win Prizes

Troy Siahaan
by Troy Siahaan

There’s a decent chance that if you’re on this website reading this page, then you’re involved in some form of social media to one degree or another. As riders, the freedom and enjoyment we get from motorcycles can sometimes be too good not to share. Now Dunlop is getting in on the social media action with its latest ad campaign.

Called I RIDE Dunlop, this new campaign features print ads, online advertising, social media content and commercials that run in conjunction with the 2014 AMA Supercross and Motocross races. This new campaign combines highly experiential ads that highlight why people ride with highly technical ads showing the complex technology that goes into Dunlop tires.

You can get involved, too. Go to Dunlop’s Facebook page and tell your own I RIDE story and include the hashtags (#IRIDEDUNLOP #SWEEPSTAKES), you may have a chance to win a cool hat, t-shirt, tire stickers or even a set of tires.

Visit Dunlop’s website to see official rules and details.

Troy Siahaan
Troy Siahaan

Troy's been riding motorcycles and writing about them since 2006, getting his start at Rider Magazine. From there, he moved to Sport Rider Magazine before finally landing at Motorcycle.com in 2011. A lifelong gearhead who didn't fully immerse himself in motorcycles until his teenage years, Troy's interests have always been in technology, performance, and going fast. Naturally, racing was the perfect avenue to combine all three. Troy has been racing nearly as long as he's been riding and has competed at the AMA national level. He's also won multiple club races throughout the country, culminating in a Utah Sport Bike Association championship in 2011. He has been invited as a guest instructor for the Yamaha Champions Riding School, and when he's not out riding, he's either wrenching on bikes or watching MotoGP.

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