There’s a decent chance that if you’re on this website reading this page, then you’re involved in some form of social media to one degree or another. As riders, the freedom and enjoyment we get from motorcycles can sometimes be too good not to share. Now Dunlop is getting in on the social media action with its latest ad campaign.

Called I RIDE Dunlop, this new campaign features print ads, online advertising, social media content and commercials that run in conjunction with the 2014 AMA Supercross and Motocross races. This new campaign combines highly experiential ads that highlight why people ride with highly technical ads showing the complex technology that goes into Dunlop tires.

You can get involved, too. Go to Dunlop’s Facebook page and tell your own I RIDE story and include the hashtags (#IRIDEDUNLOP #SWEEPSTAKES), you may have a chance to win a cool hat, t-shirt, tire stickers or even a set of tires.

Visit Dunlop’s website to see official rules and details.