NHL Legend Mark Messier Makes Prediction About Can-Am Spyder + Video
Canadian company Bombardier Recreational Products (BRP) has an ongoing relationship with the National Hockey League (NHL), and it’s latest iteration has sports legends telling how much they like riding Can-Am Spyders. An earlier video had NASCAR racer Danica Patrick riding the Spyder around Charlotte Motor Speedway.
Well, not BRP has tapped six-time Stanley Cup champion Mark Messier to use his own special technique to reach out to potential riders. Capitalizing on Messier’s famous prediction of a come-from-behind conference finals win that carried on to a Stanley Cup win, the spot has him making all kinds of predictions.
“Mark Messier represents a strong fit for Can-Am Spyder,” said Tom Riley, Can-Am Spyder marketing director. “We believe that everyone should enjoy the adventure and freedom of riding the open road. The Can-Am Spyder vehicle enables this by offering the unique combination of exhilaration, stability and control, and his history with the brand has Mark well placed to help us get the message out to potential Can-Am Spyder riders.”
In addition to this two minute promotional video is part of BRP’s role as the presenting sponsor of the 2014 Stanley Cup® Playoffs Bracket Challenge featured on NHL.com. Fans can go online and select the winners of the playoffs, and one winner of the challenge will receive an NHL team-branded Can-Am Spyder.
[Source: BRP]
Like most of the best happenings in his life, Evans stumbled into his motojournalism career. While on his way to a planned life in academia, he applied for a job at a motorcycle magazine, thinking he’d get the opportunity to write some freelance articles. Instead, he was offered a full-time job in which he discovered he could actually get paid to ride other people’s motorcycles – and he’s never looked back. Over the 25 years he’s been in the motorcycle industry, Evans has written two books, 101 Sportbike Performance Projects and How to Modify Your Metric Cruiser, and has ridden just about every production motorcycle manufactured. Evans has a deep love of motorcycles and believes they are a force for good in the world.
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