Harley-Davidson Consolidates Businesses in Spain, Portugal and Italy

Dennis Chung
by Dennis Chung

In response to the continuing economic struggles in southern Europe, Harley-Davidson announced it will combine its operations in Spain, Portugal and Italy into a single business unit to be called SPI Motor Company.

Harley-Davidson says the new company, which officially begins operating immediately, will be better positioned to respond to the challenges of the market.

The new company will be led by Regional Managing Director of Operations Yves-Olivier Allamagny, formerly the director of Harley-Davidson Italy. Reporting to Allamagny are Marino Grassini, manager for Italy, Josep Granyo, manager for Spain and Portugal. Poidatz Jean-Jacques will be the regional financial controller, continuing the role he previously held for Harley-Davidson Italy.

[Source: Motoblog.it]

Dennis Chung
Dennis Chung

Dennis has been a part of the Motorcycle.com team since 2008, and through his tenure, has developed a firm grasp of industry trends, and a solid sense of what's to come. A bloodhound when it comes to tracking information on new motorcycles, if there's a new model on the horizon, you'll probably hear about it from him first.

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