In response to the continuing economic struggles in southern Europe, Harley-Davidson announced it will combine its operations in Spain, Portugal and Italy into a single business unit to be called SPI Motor Company.

Harley-Davidson says the new company, which officially begins operating immediately, will be better positioned to respond to the challenges of the market.

The new company will be led by Regional Managing Director of Operations Yves-Olivier Allamagny, formerly the director of Harley-Davidson Italy. Reporting to Allamagny are Marino Grassini, manager for Italy, Josep Granyo, manager for Spain and Portugal. Poidatz Jean-Jacques will be the regional financial controller, continuing the role he previously held for Harley-Davidson Italy.