Bell Helmets is now offering VIP status through an exclusive “Pro Deal Program” for powersports industry professionals, active military and public service officials.

The program offers an exclusive discount on Bell products, apparel and accessories to outdoor industry professionals, including shop employees, retails sales associates, shop owners, mechanics, manufacturers, athletes, media and more. In addition to these industry pros, Bell extends its Pro Deal offering to public service professionals, including police, fire and active military.

Once submitted and approved, the applicant will receive a confirmation email and access to the store discounts by logging in on the Pro Deal landing page. Discounted products will be displayed with pricing in red. Annual purchase limits apply.

Individuals who meet the specific requirements can apply online at