UK Motorcycle Ad Approaches Safe Riding From A Different Perspective
This British TV advertisement from Transport for London is a fresh, if not sobering, approach to tackling the subject of safe riding practices not only in the UK, but around the world. In it, there’s a man lying on his back with medical personel surrounding him, trying to save his life. He’s clearly been in an accident and is on the brink of death. The camera focuses directly on the man’s face as he says “I’m going into cardiac arrest now. Silly place to overtake, really. Still, you live and learn – don’t you?”
The message is a constant reminder to ride within your means, as getting home safely will always be more important than screaming past the slow car in front of you in a fit of road rage and frustration. What do you think of this bold approach to motorcycle safety? Too much? Not enough? Say something in the comments section below.
Troy's been riding motorcycles and writing about them since 2006, getting his start at Rider Magazine. From there, he moved to Sport Rider Magazine before finally landing at Motorcycle.com in 2011. A lifelong gearhead who didn't fully immerse himself in motorcycles until his teenage years, Troy's interests have always been in technology, performance, and going fast. Naturally, racing was the perfect avenue to combine all three. Troy has been racing nearly as long as he's been riding and has competed at the AMA national level. He's also won multiple club races throughout the country, culminating in a Utah Sport Bike Association championship in 2011. He has been invited as a guest instructor for the Yamaha Champions Riding School, and when he's not out riding, he's either wrenching on bikes or watching MotoGP.
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