Bonnier Corp., Owners Of Cycle World, Acquire Nine Source Interlink Titles, Including Motorcyclist

Troy Siahaan
by Troy Siahaan

Bonnier Corporation, owner of Cycle World, Popular Science and Field & Stream magazines, among others, has just inked a deal with Source Interlink Media, acquiring nine of SIM’s motorcycle titles.

Terms of the transaction, including purchase price, were not disclosed.

Under the deal, Bonnier acquires Motorcyclist, Sport Rider, Dirt Rider, Motorcycle Cruiser, Hot Bike, Baggers, Super Streetbike, Street Chopper and ATV Rider. However, the transaction benefits both parties, as Bonnier sold SIM Sound + Vision, TransWorld SNOWboarding, TransWorld Motocross, TransWorld SKATEboarding, TransWorld SURF, TransWorld RIDEbmx and TransWorld Business.

Statements from both companies touted the virtues of these acquisitions in further helping each move toward becoming segment leaders in their respective categories. With the move, Bonnier will now own the top two motorcycle magazines in the country in Cycle World and Motorcyclist. It is now also the largest publisher in the motorcycle market worldwide, according to the Bonnier press release.

It remains to be seen whether the two titles, along with any of the other titles acquired in the deal, will merge. For now, however, the titles will remain separate entities with no layoffs planned, according to a report from www.adage.com.

Troy Siahaan
Troy Siahaan

Troy's been riding motorcycles and writing about them since 2006, getting his start at Rider Magazine. From there, he moved to Sport Rider Magazine before finally landing at Motorcycle.com in 2011. A lifelong gearhead who didn't fully immerse himself in motorcycles until his teenage years, Troy's interests have always been in technology, performance, and going fast. Naturally, racing was the perfect avenue to combine all three. Troy has been racing nearly as long as he's been riding and has competed at the AMA national level. He's also won multiple club races throughout the country, culminating in a Utah Sport Bike Association championship in 2011. He has been invited as a guest instructor for the Yamaha Champions Riding School, and when he's not out riding, he's either wrenching on bikes or watching MotoGP.

More by Troy Siahaan

Comments
Join the conversation
Next