KTM Reports Record Year, Selling 107,142 Motorcycles in 2012
KTM reported a new record in sales in 2012, selling 107,142 motorcycles. That represents a 31.9% increase over the 81,200 motorcycles sold in 2011.
The Indian market helped KTM set its new record with consumers in that country picking up more than 8,000 units of the 200 Duke. Even more impressive however was KTM’s performance in Europe. The overall motorcycle industry reported a 12% decline in sales due to a struggling economy in key markets such as Spain and Italy. KTM managed to buck that trend, reporting a 9% increase in sales while market share of Europe grew to 7.5% from 5.5%, also thanks to the popularity of the small displacement 125 Duke and 200 Duke.
KTM also reported a strong year from the U.S., reporting a 15% increase in retail sales. Unlike the other markets however, KTM’s American sales were mostly driven by strong demand for more off-road focused models such as the 350 SX-F and the street-legal 500 EXC.
The record sales translated to 610 million euros (US$813.7 million) in net sales for KTM, a 15.7% increase from net sales of 527 million euros reported in 2011.
[Source: KTM, photo by Schedl R.]
Dennis has been a part of the Motorcycle.com team since 2008, and through his tenure, has developed a firm grasp of industry trends, and a solid sense of what's to come. A bloodhound when it comes to tracking information on new motorcycles, if there's a new model on the horizon, you'll probably hear about it from him first.
More by Dennis Chung
Comments
Join the conversation