Image credit: H and H Auctions

The personal motorcycle of George Brough, founder of the famous Brough Superior motorcycle company, is headed to the auction block on October 4, 2012.

H and H Auctions is anticipating the 1922 Brough Superior will bring between (£) 250,000 – 270,000, which at today’s exchange rate is approximately $392,500 to $424,000.

George Brough was not only the company founder, but an enthusiastic racer in his day, riding the very bike up for auction in numerous races. The motorcycle was given the nickname “Old Bill,” and has a storied history according to

The George Brough Superior, as well as a number of other Brough Superiors will go on auction October 4 at the Imperial War Museum in Duxford, England.

Source:, H and H Auctions