June 5, 2012
| On 9 years ago

British Ride to Work Day Video Gets a Little Cheeky

The 21st annual Ride to Work Day is less than two weeks away so this is the right time to help get the word out and remind riders (or at least, to those who don’t already commute on their bikes daily) to park their cars and ride their bikes on June 18.

Ride to Work Day organizers in the United Kingdom are spreading the word with a humorous commercial that is probably a bit too risque for television, at least on this side of the Atlantic. Thank goodness for the Internet however.

It’s a fun video with a twist ending but it does carry a couple of important messages. First, it’s important to wear proper safety gear, and secondly, riding to work saves time, time that could be used for … other activities.

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[Source: RidetoWorkDayUK]