MV Agusta is developing a new model to be revealed at the 2012 EICMA show in November. While it isn’t that surprising an Italian manufacturer will have something to show off in Milan, the big news is the new model will not be a sportbike or a naked but a new motorcycle segment for MV Agusta.

Rumors of a new MV Agusta have been circulating for a while, gathering momentum when the company recently trademarked the name “Rivale”. The new model is rumored to be a motard to compete against the Ducati Hypermotard. Recent statements from MV Agusta Chief Executive Officer Giovanni Castiglioni seem to support this theory.

In an interview with Italian site, Castiglioni says the new model will be presented at EICMA 2012 and that it will surprise people. Castiglioni says the new model will not be a hypersport like the MV Agusta F4 or the F3 675 or their Brutale naked versions, but a model with an upright riding position.

A Google translation of the Castiglioni quote reads:

“Without a doubt. The recovery plan for the MV Agusta is working well and we do not stop. We are already working on a new bike that will surprise you. Will be presented at the Milan Salone 2012. MV will be the first to emerge from segments Hypersport and Naked. Not a tourer, but the first approach to a bike where you sit with your back straight.”

It’s likely the new model will use the new three-cylinder engine used in the F3 and the Brutale 675, helping to recoup some of the development costs.