“We wake up every morning and build bikes. It’s a great life.” – Craig Bramscher

Brammo continues charge up its public relations motor as we approach the launch of its long-anticipated Empulse R with a new video featuring company founder and Chief Executive Officer Craig Bramscher about the state of the company and its upcoming electric motorcycle.

Bramscher touches upon many points in the 21-minute video, but two things stand out: Bramscher’s passion for his company and the importance Brammo places on consumer feedback.

Customer feedback was a major reason to drop the previously-announced 6.0 and 8.0 versions of the Empulse and only produce the longer-range Empulse R 10.0 (or 9.7, as Bramscher calls it at one point in the video).

Input from experienced motorcycle riders also led to the addition of a manual transmission which in turn allowed for the inclusion of regenerative breaking.

Brammo will introduce its Empulse and Empulse R on May 8 but for now, check out the Bramscher interview.

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[Source: Brammo]

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