That sound you hear is the roar of millions of HOG members howling in outrage. Yes, Harley-Davidson has been mentioned as a possible buyer for Ducati, but realistically, The Motor Company is probably not a player in this sweepstake.

The memory of Harley-Davidson’s purchase and eventual sale of MV Agusta is still fresh on many Harley owners’ minds. While Ducati is in a massively better position than MV Agusta was, Harley-Davidson’s current position is to focus on its core market. That’s why H-D unloaded MV Agusta and shuttered Buell in the recent years.

Harley-Davidson does have the funds and a strong brand name to have a go with Ducati, but it’s highly unlikely Harley-Davidson will want to pick up another exotic Italian marque.

Harley-Davidson is one of the world’s biggest brands
Strong dealer support across the U.S. and around the world

MV Agusta. ‘Nuff said.