2011 US Motorcycle Sales Results

Dennis Chung
by Dennis Chung

Motorcycle sales stayed flat in 2011 with a 0.3% increase while off-highway vehicle sales continue to plummet, according to figures released by the Motorcycle Industry Council.

ATV sales saw a 13.5% drop in 2011 to 222,032 units compared to the 256,750 units sold in 2010. Off-highway motorcycles saw a similar 13.5% decrease, with manufacturers reporting sales of 70,057 units compared to 80,962 units sold in 2010.

Dual-sports and scooters however continue to rise, at a rate of 14.2% and 11.8%, respectively. Meanwhile, street bike sales saw a moderate 1.8% increase.

2011 US Sales Figures from the Motorcycle Industry Council
Type2011 2010 Change% Change
ATV*222,032256,750-34,718-13.5%
Dual-Sport26,86823,351+3,337+14.2%
Off-Hwy70,05780,962-10,905-13.5%
On-Hwy312,124306,702+5,422+1.8%
Scooter31,85028,483+3,367+11.8%
Motorcycle

Sub-Total

440,899439,678+1,221+0.3%
Grand

Total

662,931696,428-33,497-4.8%
*ATV sales figures do not include side-by-side sales

[Source: MIC]

Related Reading
US Motorcycle Sales First Half 2011 Results

Dennis Chung
Dennis Chung

Dennis has been a part of the Motorcycle.com team since 2008, and through his tenure, has developed a firm grasp of industry trends, and a solid sense of what's to come. A bloodhound when it comes to tracking information on new motorcycles, if there's a new model on the horizon, you'll probably hear about it from him first.

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