Ural Sales Increase 39 Percent In 2011
“Being the only sidecar manufacturer in the world, Ural has experienced an increased demand from all age groups, “ says Ural CEO Ilya Khait. “Mature riders are interested in sidecars because of the added stability, and the unique opportunity to share the ride with their family members. The younger urban crowd is also getting into sidecars in their search for practical transportation and their desire for something unique — an experience and identity — they can associate with their own lifestyle.”To service its expanding customer base Ural is increasing its dealer network by 25 to 30 dealers in 2012.
In other Ural news, the company is relocating its North American operation in Redmond, Washington, to a larger facility. Ural also appointed Chuck Schram, former Dealer Developer for Piaggio, to the position of Director of Dealer Development, and Jon Bekefy, previously employed by Ducati and LeoVince, to the position of Director of Strategic Marketing Communications.
A former Motorcycle.com staffer who has gone on to greener pastures, Tom Roderick still can't get the motorcycle bug out of his system. And honestly, we still miss having him around. Tom is now a regular freelance writer and tester for Motorcycle.com when his schedule allows, and his experience, riding ability, writing talent, and quick wit are still a joy to have – even if we don't get to experience it as much as we used to.
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