Yamaha Motor Corp., U.S.A., along with the Star Touring and Riding association, join forces for the fifth year to support the charitable organization Feed the Children in a food drop to benefit needy Orange County, Calif., residents. The event takes place today, Friday, November, 18th.

More from Yamaha on the food drop:

Each year, Yamaha’s employees donate monies on a monthly basis for “Feed The Children blue jean Friday” which raises enough each year to support a tractor trailer semi truck loaded with food and hygiene products for local Orange County residents in need. This year Yamaha is very pleased to also present Feed The Children with an additional check in the amount of $21,000 as raised by its Customer Satisfaction Group. A donation was made for every customer satisfaction survey returned by our passionate retail customers rating their satisfaction with the sales and service experience at their local Yamaha dealership.

“This annual event is just fantastic for our employees, local members of Star Touring and Riding, and of course the local Orange County residents so in need during the holiday season.” said Bob Starr, General Manager for Yamaha’s Motorsports Communications Group. “And by inviting our race champions to take part and feed the group breakfast just makes the whole event even more of a family affair!”

“We are extremely grateful to the employees of Yamaha for their dedication to helping families in need,” said Feed The Children spokesperson Tony Sellars. “Feed The Children is proud of our longstanding relationship with Yamaha and STAR Touring. Their efforts are bringing relief to the community at a very critical time.”