Just in time for this weekend’s DealerExpo in Indianapolis, the American International Motorcycle Expo (AIMExpo) announced today that Yamaha Motor Corporation, USA will use the event to introduce its 2014 products to the marketplace. Yamaha is the first official OEM partner of AIMExpo, a landmark step in the continued growth of the event, which is hoping to be a viable rival to DealerExpo as a powersports industry destination.
Yamaha’s range of powersports products comprises both the Yamaha and Star motorcycle brands. The Yamaha line-up of off-road motorcycles, sport ATVs, and street motorcycles from its sport segment will be joined by UTVs and utility ATVs from the outdoor segment. Star features one of the most diverse lineups of cruisers in the industry. Continue Reading »