When Pierer Industrie AG purchased Husqvarna from BMW in January, it was obvious some major changes were on their way. Pierer Industries AG is owned by Stefan Pierer, who happens to be chief executive officer of KTM, which also happens to be the parent company of Husaberg. That’s three European motorcycle manufacturers with strong off-road lineages in the same family. Something was bound to happen.
Well the other shoe has finally dropped, with the announcement of Husqvarna and Husaberg reuniting to forming a new company to be called Husqvarna Sportmotorcycle GmbH, with . The move reunites the two Swedish marques after years under the ownership of other companies in Italy, Austria and Germany.
Husqvarna and Husaberg have a shared history. Husaberg originated as a splinter group of Husqvarna engineers that started its own company in 1988 after Husqvarna was acquired by Cagiva. From that point on, the two Swedish brands went their separate paths. Continue Reading »