16/05/2013 | By:
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When Pierer Industrie AG purchased Husqvarna from BMW in January, it was obvious some major changes were on their way. Pierer Industries AG is owned by Stefan Pierer, who happens to be chief executive officer of KTM, which also happens to be the parent company of Husaberg. That’s three European motorcycle manufacturers with strong off-road lineages in the same family. Something was bound to happen.

Well the other shoe has finally dropped, with the announcement of Husqvarna and Husaberg reuniting to forming a new company to be called Husqvarna Sportmotorcycle GmbH, with . The move reunites the two Swedish marques after years under the ownership of other companies in Italy, Austria and Germany.

Husqvarna and Husaberg have a shared history. Husaberg originated as a splinter group of Husqvarna engineers that started its own company in 1988 after Husqvarna was acquired by Cagiva. From that point on, the two Swedish brands went their separate paths. Continue Reading »

19/03/2013 | By:
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BMW released its year-end 2012 financial report, reporting revenues of 1.49 billion euros (US$1.93 billion) from its motorcycle business in 2012, up from 1.44 billion euros in 2011. The increased revenues came in a record year for BMW with the company selling an all-time record of 106,358 motorcycles in 2012.

Despite the increase in sales revenue, BMW reported a much smaller profit from its motorcycle business, earning 9 million euros (US$11.6 million) in 2012, compared to 45 million euros in 2011. The decrease is mainly due to the sale of Husqvarna to Pierer Industries announced earlier this year. BMW says it decided to sell Husqvarna to focus on urban mobility and electric-powered vehicles, though a shrinking market for off-road models was another contributing factor. The sale is still subject to Austrian merger control authorities, which are expected to approve the sale in the first half of 2013. Continue Reading »

03/12/2012 | By:

KTM has carved out a niche recently in the small-displacement streetbike market with its Duke lineup of naked motorcycles. First came the 125 Duke, then the 200 Duke, and more recently unveiled at EICMA, the 390 Duke, which we hope will be the first in the family to make it to the U.S. All three little Dukes have similar chassis and streetfighter styling, with the engine displacement being the main difference between them.

The Austrian manufacturer isn’t done with the small-displacement segment however. Speaking with India’s CNBC-TV18, KTM Chief Executive Officer Stefan Pierer said the company may develop new 200cc, 190cc and 180cc models for the Indian market, as well as a a fully-faired and touring versions of the 390 within the next 12-18 months.

“We expect additional displacements, the 390cc is coming which is a full faired version and the so called tour purpose version,” says Pierer. “By the end, we have a full model range where we can settle in all these and especially the Asian markets.” Continue Reading »