For most die-hard motorcyclists, a trip to Los Angeles to have their beloved ride customized by innovative designer and master-builder Roland Sands would be a dream come true. In August, Bell Powersports is making this dream a reality with its BELL STAR TREATMENT contest. Launched today on the Bell Powersports Facebook page and themed to highlight Bell’s premium Star Carbon helmet, the unique promotion challenges fans to offer their most compelling rationale for why they and their motorcycle deserve the “Star Treatment” from Bell and Roland Sands Design (RSD). Continue Reading »