For most die-hard motorcyclists, a trip to Los Angeles to have their beloved ride customized by innovative designer and master-builder Roland Sands would be a dream come true. In August, Bell Powersports is making this dream a reality with its BELL STAR TREATMENT contest. Launched today on the Bell Powersports Facebook page and themed to highlight Bell’s premium Star Carbon helmet, the unique promotion challenges fans to offer their most compelling rationale for why they and their motorcycle deserve the “Star Treatment” from Bell and Roland Sands Design (RSD). Continue Reading »

Yamaha Motor Europe asked three of the world’s top builders to work their magic on the company’s flagship power cruiser, the VMax. America’s Roland Sands, Germany’s Marcus Walz and Ludovic Lazareth of France each set to work and create three different interpretations on the Yamaha VMax.

These “Hyper Modified” custom Yamaha VMax models were unveiled at Yamaha’s stand at the EICMA show earlier this month, and we placed them at #4 on our Top 10 EICMA Show Bikes You May Have Missed list. Yamaha has now released three new videos showing a behind-the-scenes look into the making of each of these three unique VMax customs.

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Roland Sands Designs is customizing a Triumph Scrambler and a Triumph Thruxton to raise money for the Tony Hawk Foundation.

The custom Triumph Scrambler, pictured in the rendering above, and the Thruxton will be sold at the Tony Hawk Foundation’s “Stand Up for Skateparks” gala auction Oct. 2 in Beverly Hills, Calif. Funds raised will help build public skateparks in low-income communities.

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