09/05/2013 | By:
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Rockstar Energy is sponsoring Harley-Davidson‘s 110th anniversary celebration, supporting several events through the year including the Aug. 28-Sept. 1 anniversary party itself. As part of the partnership, four special edition Harley-Davidson motorcycles were produced with the energy drink manufacturer’s yellow and black color scheme.

The four motorcycles – a Softail Slim, a Street Bob, a Street Glide and an Iron 883 – were produced by Rusty Coones of Illusion Motorcycles in Westminster, Calif. The four Rockstar Harley-Davidsons were displayed at Daytona Bike and will later appear at the Sturgis Motorcycle Rally and in Milwaukee for the 110th anniversary party.

Two of those limited edition Rockstar Harley-Davidson motorcycles are being given away in a pair of contests, one that’s open to the general public and another that’s available for Harley Owners Group members. Continue Reading »

06/02/2013 | By:

The Rockstar MotoSport.com Suzuki Team has proven that not only do they have staying power but have the ability to lead one of the most hotly-contested points chases in the history of motocross. In episode one, we take a look into what drives Davi Millsaps, Jason Anderson, and Nico Izzi (who will make his return a few rounds into the 250 East class) to keep racing, keep pushing, and keep progressing. Continue Reading »

21/12/2012 | By:

Yamaha has reportedly signed energy drink maker Monster Energy to sponsor its factory MotoGP team, according to Spanish site MotoCuatro.com. The new sponsorship deal created a bit of a problem however, as Yamaha‘s star rider Jorge Lorenzo recently signed a two-year contact extension to his personal sponsorship deal with RockStar, a rival energy drink maker.

To get around this sticky situation, MotoCuatro reports Yamaha will invoke a clause in Lorenzo’s contract allowing the manufacturer to veto and buy out his RockStar contract.

The two energy drinks managed to co-exist within the Yamaha garage this past season. Along with RockStar’s sponsorship of Lorenzo, Monster Energy had a sponsorship agreement with his teammate Ben Spies. The difference next season however is Spies’ replacement, Valentino Rossi. Continue Reading »