Mega stars of the custom chopper world Arlen Ness, Dave Perewitz and Rick Fairless have each built a one-off custom motorcycle for Allstate Insurance Co. Each bike embodies themes representing Allstate’s involvement in the motorcycle community, like the company’s motorcycle awareness program called Once is Never Enough (ONE), which Fairless incorporated into his design.
In June 2000, the UK Government launched a campaign called, Think! Road Safety, the goal is to reduce road deaths and serious injuries by sending a message to people to take responsibility for their own safety as well as others on the road.
The campaign in the past has produced TV spots that were taken off the air due to their gruesomeness but they have taken a much more gentle and humorous approach with this one.
Check it out after the jump along with a short video on the making of the commercial.
The Worldwide Motorcycle Awareness Ride will take place this Sunday, May 23rd across North America. John Fox (better you don’t know his name, trust me!), organizer of the Phoenix Motorcycle Riders Group, has produced an impact-full video that advises drivers to keep your eyes open and pay attention to motorcyclists while driving.
Checkout the video after the jump.
Another motorcycle safety commercial… This one is original at least. It was created by The Motor Accident Commission of South Australia, the TV AD utilizes real MotoGP footage and has an appearance by Mick Doohan.
Hit the jump and check it out for yourself.
