Brando Enterprises, an operating entity that protects the Marlon Brando brand on behalf of the actor’s family, has filed a lawsuit against Harley-Davidson. The suit alleges Harley-Davidson used the legendary actor’s name without a license for a leather riding boot called “The Brando”.
“It is interesting that Harley-Davidson – a company that is vigorously protective of its own brand – would seek to exploit an iconic property without benefit of a licensing agreement,” says Jeffrey I. Abrams, the licesning attorney who filed the suit. “The flagrant disregard for the law by Harley-Davidson cannot be tolerated. It is our mission to protect the Marlon Brando name and we will pursue any company or individual who infringes on these rights meant to benefit the Brando family.”
Harley-Davidson no longer offers boots called “The Brando”, though some online retailers still sell Harley-Davidson Brando boots (pictured to the right).
The lawsuit seeks an injunction to stop Harley-Davidson from using the Brando name. The suit also seeks unspecified damages for the sales and marketing of unlicensed “Brando” boots.
Let’s not forget the important thing though: Brando was more of a Triumph man, riding his own personal 1950 Triumph Thunderbird 6T for the classic biker film “The Wild One”.
View the full press release after the jump.
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